The category management is the main link between the producers and the retailers. Behind the success of a product or categories of products stands an entire strategy that requires time and effort. Here we step in and put our expertise to your service.
If you are a retailer you have some needs, goals and objectives for certain product categories in order to make a profit and to be on top of the competition, so:
- You want to clearly define the category of products you choose to sell, so you can be closer to your customers.
- You want to know what is the optimal cluster of pricing, promotion, placement and assortment that can bring the best results.
- You need a tactic to always keep your shelves up to date.
- You need the best supply options so you can satisfy your customers and raise your profits.
- You need differentiation among competition
- You need measurable results, constant evaluation and improvements.
If you are a producer:
- You need safe and lasting contracts with retailers.
- You want to understand the consumers need in order to offer the best products.
- You need to constantly know what the competition on your segment looks like and how you can do better.
- You need new deals to grow your business.
These are just some of the reasons you should work with us. We know how important category management strategy is in order to be better than your competitors.